In the following report, Skift and Accor will explore these evolving trends and showcase how Accor is delivering against them with its ALL - Accor Live Limitless program, a disruptive and dramatic shift of its loyalty program into a global platform integrating rewards, services, and experiences to “bring value to everyday life.”

1. Executive Summary

2. Executive Letter

3. Introduction

4. Unlocking Loyalty 2.0

5. Bringing Loyalty Into Everyday Life: 3 Essential Ingredients

_ #1: Develop Unique Partnerships to Round Out the Customer Journey Beyond the Stay_

_  #2: Make Reward Redemption Simple, Seamless, and Personalized_

_  #3: Don’t Underestimate the Power of Rational Value_

6. Outside the Box: Hospitality Loyalty Learnings from Non-Travel Sectors

8. Executive Roundtable: What’s Next for Loyalty?

9. Key Takeaways

10. About Skift

11. About Accor