Whether you have your finger on the pulse of all things tech or not, there is no escaping the term “generative AI” today. Although there is a lot of promise around what this technology can do, a significant percentage of consumers don’t fully understand what it is and how it works.
At arrivia, we wanted to get a clearer picture of how AI is understood and perceived by today’s travel consumers. How do consumers use it or envision using it? What are their fears or concerns? Are their opinions about AI’s role in travel planning consistent across all generations and income brackets?
Between July 15 and 17, 2024, we asked 1,087 U.S. consumers aged 18 and up about their opinions and preferences regarding the use of AI in travel. The survey was conducted online, and the responses were weighted to the U.S. population through ten demographic questions.
Overall, while consumers are excited about the potential of AI in travel to help them save money and plan their trips, adoption remains in its infancy. Additionally, concerns around privacy and a perceived lack of transparency loom large in some consumers’ minds. For travel brands that can assuage these fears and demonstrate the real-world value of their AI applications, there is a significant potential consumer market for AI-driven travel planning.
Whether you have your finger on the pulse of all things tech or not, there is no escaping the term “generative AI” today. Although there is a lot of promise around what this technology can do, a significant percentage of consumers don’t fully understand what it is and how it works.
At arrivia, we wanted to get a clearer picture of how AI is understood and perceived by today’s travel consumers. How do consumers use it or envision using it? What are their fears or concerns? Are their opinions about AI’s role in travel planning consistent across all generations and income brackets?
Between July 15 and 17, 2024, we asked 1,087 U.S. consumers aged 18 and up about their opinions and preferences regarding the use of AI in travel. The survey was conducted online, and the responses were weighted to the U.S. population through ten demographic questions.
Overall, while consumers are excited about the potential of AI in travel to help them save money and plan their trips, adoption remains in its infancy. Additionally, concerns around privacy and a perceived lack of transparency loom large in some consumers’ minds. For travel brands that can assuage these fears and demonstrate the real-world value of their AI applications, there is a significant potential consumer market for AI-driven travel planning.
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