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Advances in technology, such as AI-driven recommendations and mobile-friendly platforms, are transforming how travelers research, compare, and secure their trips. But not every traveler is taking advantage of these tools, or the tools aren’t necessarily helping with the most impactful pain points, leading to continued stresses for US travelers. _Kenton Barello Vice President, YouGov America _
This report examines how Americans are navigating the travel booking landscape, identifying which stages of the process create the most stress. By understanding real-life pain points, travel and tourism businesses can optimize their services and enhance the travel planning experience.
Advances in technology, such as AI-driven recommendations and mobile-friendly platforms, are transforming how travelers research, compare, and secure their trips. But not every traveler is taking advantage of these tools, or the tools aren’t necessarily helping with the most impactful pain points, leading to continued stresses for US travelers. _Kenton Barello Vice President, YouGov America _
This report examines how Americans are navigating the travel booking landscape, identifying which stages of the process create the most stress. By understanding real-life pain points, travel and tourism businesses can optimize their services and enhance the travel planning experience.
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