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Advances in technology, such as AI-driven recommendations and mobile friendly platforms, are transforming how travellers research, compare, and secure their trips. But not every traveller is taking advantage of these tools, or the tools aren’t necessarily helping with the most impactful pain points, leading to continued stresses for British travellers.
Sarika Rana Head of Consumer Insights, YouGov UK
This report examines how Brits are navigating the travel booking landscape, identifying which stages of the process create the most stress. By understanding real-life pain points, travel and tourism businesses can optimise their services and enhance the travel planning experience.
Advances in technology, such as AI-driven recommendations and mobile friendly platforms, are transforming how travellers research, compare, and secure their trips. But not every traveller is taking advantage of these tools, or the tools aren’t necessarily helping with the most impactful pain points, leading to continued stresses for British travellers.
Sarika Rana Head of Consumer Insights, YouGov UK
This report examines how Brits are navigating the travel booking landscape, identifying which stages of the process create the most stress. By understanding real-life pain points, travel and tourism businesses can optimise their services and enhance the travel planning experience.
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