The core objective of this Destination Management Plan is to position Canterbury as a first-class cultural heritage destination**.**
Since the first pilgrims arrived in mediaeval Canterbury, the city has been welcoming visitors. It is a source of literary inspiration, a seat of learning, home to world-class architecture, and a deliverer of good hospitality.
The 2018 DMP has been delivered by Visit Kent and steered by the Business Improvement District in consultation with Visit Canterbury and representatives from across the city’s business sector. Consultation has also been conducted across the wider industry to review opportunities to improve existing services and recognise areas of product development that could enhance the city’s offer to appeal to new higher-spending consumers. In addition, during the research phase, an in-depth review was conducted of future travel trends, to ensure that key recommendations were aligned to emerging consumer needs and expectations.
Canterbury has consistently delivered an appealing visitor offer, but like most English heritage cities, this manifests itself in a high percentage of day visitors. Certain groups have remained constant up until recent years, such as language students and day trip coach tours, but although these consumers bring volume, they have a limited dwell time and a relatively low spend per head.
The core objective of this Destination Management Plan is to position Canterbury as a first-class cultural heritage destination**.**
Since the first pilgrims arrived in mediaeval Canterbury, the city has been welcoming visitors. It is a source of literary inspiration, a seat of learning, home to world-class architecture, and a deliverer of good hospitality.
The 2018 DMP has been delivered by Visit Kent and steered by the Business Improvement District in consultation with Visit Canterbury and representatives from across the city’s business sector. Consultation has also been conducted across the wider industry to review opportunities to improve existing services and recognise areas of product development that could enhance the city’s offer to appeal to new higher-spending consumers. In addition, during the research phase, an in-depth review was conducted of future travel trends, to ensure that key recommendations were aligned to emerging consumer needs and expectations.
Canterbury has consistently delivered an appealing visitor offer, but like most English heritage cities, this manifests itself in a high percentage of day visitors. Certain groups have remained constant up until recent years, such as language students and day trip coach tours, but although these consumers bring volume, they have a limited dwell time and a relatively low spend per head.
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