Purpose of the National Tourism Plan

The purpose of the National Tourism Plan (NTP) is to define, through a consensus-oriented process, a road map for enhancing the competitiveness of the Cayman Islands tourism industry and ensuring the sustainability of the islands’ cultural and natural assets. The intent of the plan is to maximise and spread the benefits of tourism development throughout the country.

Strategic Planning Process

The Draft NTP (2019-2023) was shared with the public during the final public consultation process which was offered from August 10th through September 10th, 2018 to solicit final feedback from tourism stakeholders, partners and the public on the outcomes of the planning process to date. Their inputs were reviewed and used to finalise the National Tourism Plan 2019-2023 as well as draft detailed Action Plans and the Evaluation Plan. Prior to this, the strategic planning process involved District Tourism Committee Meetings, focus groups, interviews, and visioning workshops that took place in Seven Mile Beach, East End, Cayman Brac and Little Cayman.

These consultations were designed to facilitate discussions and consensus around answering four questions:

• Where Are We Now?: An analysis of the destination’s current competitive position and major challenges and opportunities for enhancing that position.
• Where Do We Want to Be?: A process for defining a consensus vision for sustainably transitioning the industry to maximise local benefits and minimise negative social and environmental impacts. Through the visioning process, targets were set to help define operational objectives to be met in attaining the shared vision.
• How Do We Get There?: Collaboration, operating goals, strategies, objectives and preliminary action plans were drafted to provide a roadmap for achieving the vision. This road map details each step, public and private sector roles and responsibilities.
• How Do We Know When We’ve Arrived?: This is the most critical question in any planning process. This phase of work identified indicators to measure results and track implementation progress.

• Foreword
• Introduction
• National Tourism Plan Summary
• Key Definitions
• Situation Analysis – Where are we now?
• Tourism Vision – Where do we want to be?
• Goals and Strategies – How do we get there?
• Measuring Impact and Progress - How do we know we’ve arrived?
• Annexes