CEOs are weighing unprecedented urgency and risk.

With a host of new decision-making inputs—from a growing amount of data to a widening pool of increasingly involved stakeholders—it’s no wonder 44% of CEOs regret a public stand they’ve taken over the last three years.

Generative AI changes—well, everything.

Three out of four (75%) CEOs believe the organization with the most advanced generative AI wins. Already, 43% of CEOs are using generative AI to inform strategic decisions.

CEOs feel their organizations are ready for generative AI. Other executives are not as confident.

69% of CEOs see broad benefits of generative AI across the organization but only 29% of their executive teams feel they have the in-house expertise to adopt generative AI.

2 out of 3 CEOs are acting without a clear view of how to help their workforce with the disruption and inevitable transitions AI will bring.

Fewer than one in three CEOs say they have conducted an assessment on the potential impact of generative AI on their workforce, yet are using it already.

A lack of clarity is impeding decision-making and investments.

More than half (56%) of CEOs say they are delaying at least one major investment due to a lack of consistent standards. CEOs face a lack of consistent standards, particularly in emerging areas such as sustainability and data and privacy.

1. Key takeaways
2. Introduction
3. Part One: How CEOs make decisions
4. Part Two: Applying decisions across the organization
5. Part Three: What decisions matter most?
6. Part Four: Better decisions for a better world
7. Action guide
8. Research and analysis methodology