The global tourism industry is undergoing significant transformation driven by the digital and sustainable transition.

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The industry is continuing to prioritise purposeful travel experiences, reflecting visitors’ growing desire for sustainable tourism, with Booking.com research showing that 75% of travellers want to travel more sustainably. Technology and data-driven decision-making are also becoming more important tools for managing tourism businesses. 55% of tourism businesses plan to allocate additional resources to digitalisation, with 75% prioritising data analytics.

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This whitepaper explores how technological advancements are shaping the future of travel. We will go through different trends impacting tourism such as sustainability, capability and generative AI and delve into how technology can be used to address them, creating a more sustainable, efficient and personalised travel experience for future generations.

• The Power of Technology in Tourism
• 16 Key Takeaways