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In 2023, Visit Finland unveiled its inaugural Climate Action Plan (CAP), outlining the steps we as the National Tourism Organisation need to take to lead our industry towards a sustainable future. This Roadmap builds upon that foundation, broadening the scope to engage the entire industry in charting a course to our 2030 and 2035 climate goals.
The Roadmap is a guide, exploring the challenges and progress made in the 20 key objectives outlined in CAP2023, and providing a comprehensive overview of the industry's climate action efforts. It isn't just about Visit Finland; it represents the collective voices and actions of stakeholders across the industry. It also highlights some of our international collaborations, demonstrating how Finnish tourism contributes to global sustainable tourism efforts. In this way it's a testament to the collaborative spirit of the Finnish travel industry, designed with input from Visit Finland, industry signatories, and international partners.
Most of all, we recognise that action is key, so this Roadmap includes valuable resources to inspire and empower more companies and destinations to join us on this journey. We want to ensure that everyone in the travel industry in Finland - whatever stage their climate action is at - can benefit from the insights within this roadmap and move forward together.
The Sustainable Travel Finland (STF) programme has brought our industry together to work under shared principles, taking steps on the same path towards more sustainable tourism operations. In the last year, the programme has been updated with content to lower the threshold for systematic climate action. These tools and resources are available for our entire industry, including educational institutions. A widely adopted national sustainable development programme has paved our way to become one of the industry leaders in sustainability and climate action in global tourism. This has inspired many to take action, and we have actively shared best practices to encourage serious commitment. This handprint should not be overseen. Our positive impact can be greater than our size.
As we at Visit Finland face significant budget cuts and staffing reductions from 2025 onwards, however, Visit Finland's role in leading collaborative climate action will inevitably evolve. This Roadmap takes on an even greater significance as a beacon, illuminating the path forward, now that Visit Finland’s role is changing.
Together, we can ensure that the Finnish travel industry remains a shining example of sustainability, resilience, and responsible growth in the face of climate change.
In 2023, Visit Finland unveiled its inaugural Climate Action Plan (CAP), outlining the steps we as the National Tourism Organisation need to take to lead our industry towards a sustainable future. This Roadmap builds upon that foundation, broadening the scope to engage the entire industry in charting a course to our 2030 and 2035 climate goals.
The Roadmap is a guide, exploring the challenges and progress made in the 20 key objectives outlined in CAP2023, and providing a comprehensive overview of the industry's climate action efforts. It isn't just about Visit Finland; it represents the collective voices and actions of stakeholders across the industry. It also highlights some of our international collaborations, demonstrating how Finnish tourism contributes to global sustainable tourism efforts. In this way it's a testament to the collaborative spirit of the Finnish travel industry, designed with input from Visit Finland, industry signatories, and international partners.
Most of all, we recognise that action is key, so this Roadmap includes valuable resources to inspire and empower more companies and destinations to join us on this journey. We want to ensure that everyone in the travel industry in Finland - whatever stage their climate action is at - can benefit from the insights within this roadmap and move forward together.
The Sustainable Travel Finland (STF) programme has brought our industry together to work under shared principles, taking steps on the same path towards more sustainable tourism operations. In the last year, the programme has been updated with content to lower the threshold for systematic climate action. These tools and resources are available for our entire industry, including educational institutions. A widely adopted national sustainable development programme has paved our way to become one of the industry leaders in sustainability and climate action in global tourism. This has inspired many to take action, and we have actively shared best practices to encourage serious commitment. This handprint should not be overseen. Our positive impact can be greater than our size.
As we at Visit Finland face significant budget cuts and staffing reductions from 2025 onwards, however, Visit Finland's role in leading collaborative climate action will inevitably evolve. This Roadmap takes on an even greater significance as a beacon, illuminating the path forward, now that Visit Finland’s role is changing.
Together, we can ensure that the Finnish travel industry remains a shining example of sustainability, resilience, and responsible growth in the face of climate change.
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