The federal cabinet adopted principles for a national tourism strategy in April 2019. The strategy aims to safeguard the success of Germany as a tourist destination on a long-term basis. Tourism is to be built up as a factor in the economy and the entire sector, in all its diversity, is to be prepared for the future as well as possible.

The national tourism strategy is oriented to three overarching policy goals: Firstly, domestic value added is to be increased, thus fostering economic growth. Secondly, the quality of life of the people living in Germany is to be improved on a lasting basis. Thirdly, tourism is to foster international stability.

To achieve these aims, the national tourism strategy is based on a two-stage concept. In the first stage, the Federal Government – assisted by numerous partners from commerce, policy-making and administration – drew up, discussed and fleshed out principles which were adopted by the cabinet. The Federal Government then formulated strategic goals for tourism policy to which future initiatives of all those responsible for tourism policy should be oriented. The Federal Government intends to develop an action plan for the defined fields of action in an intensive dialogue process with specific measures and draft recommendations for action by the stakeholders in the tourism sector.