Creating Sustainable Experiences in Adventure Travel
June 2023
Sustainability
Sustainability
Travelers now want to see multifaceted aspects of sustainability at the forefront of business operations. Concurrently, tourists, tour operators, accommodations, and venues, have been rethinking and reformulating the travel experience in terms of sustainability.
Sustainable adventure travel experiences involve making responsible and respectful tourism choices, such as eco-friendly accommodations, activities, and food and drink. Responsible travel habits can minimize negative impacts on the environment, wildlife, and local communities.
Adventure travelers are most interested in unique experiences authentic to the local destination, interactions with local people, locally produced food and drink, and opportunities to purchase local products. This signals a high level of importance for ensuring experiences include plenty of focus on the local community.
Adventure travel buyers are removing some components of their products, particularly experiences that are not authentic or truly representative of the local destination, and suppliers that do not compensate their employees fairly.
Adventure travel buyers are also working to add more in that appeal to guests and make their experiences more sustainable, particularly collaborating with local and regional people and organizations and adapting their products to be more sustainable by default.
Adventure travel suppliers are eliminating non-sustainable components from their products, especially single-use plastics, experiences that are not authentic or representative of their destination, and single-use paper items.
Adventure travel suppliers are also working to add more options that appeal to guests and make their experiences more sustainable, particularly collaborating with local and regional people and organizations and taking action to ensure all employees are compensated fairly.
Contents:
Introduction
Overall Sustainability Strategy
An Environmental Focus
Envisioning Social Equity
Value for the Long-Term
Sustainable Experiences Guidelines
Conclusions & Taking Action
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Creating Sustainable Experiences in Adventure Travel
June 2023
Sustainability
Sustainability
Travelers now want to see multifaceted aspects of sustainability at the forefront of business operations. Concurrently, tourists, tour operators, accommodations, and venues, have been rethinking and reformulating the travel experience in terms of sustainability.
Sustainable adventure travel experiences involve making responsible and respectful tourism choices, such as eco-friendly accommodations, activities, and food and drink. Responsible travel habits can minimize negative impacts on the environment, wildlife, and local communities.
Adventure travelers are most interested in unique experiences authentic to the local destination, interactions with local people, locally produced food and drink, and opportunities to purchase local products. This signals a high level of importance for ensuring experiences include plenty of focus on the local community.
Adventure travel buyers are removing some components of their products, particularly experiences that are not authentic or truly representative of the local destination, and suppliers that do not compensate their employees fairly.
Adventure travel buyers are also working to add more in that appeal to guests and make their experiences more sustainable, particularly collaborating with local and regional people and organizations and adapting their products to be more sustainable by default.
Adventure travel suppliers are eliminating non-sustainable components from their products, especially single-use plastics, experiences that are not authentic or representative of their destination, and single-use paper items.
Adventure travel suppliers are also working to add more options that appeal to guests and make their experiences more sustainable, particularly collaborating with local and regional people and organizations and taking action to ensure all employees are compensated fairly.
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