Author:
Singapore Tourism Board
Language:
English

Data Analytics Capability Development Toolkit

November 2021
Digital

Kickstart your data capability development journey with this self-help toolkit, designed and developed by STB as part of the Learn-Test-Build framework to accelerate the tourism industry’s business recovery and growth through data analytics adoption. It contains resources for data maturity assessment and a how-to guide on becoming a data-driven organisation.

This toolkit is a guide to learn more about relevant data analytics applications in the tourism sector. It is structured around 3 key areas:

  • Data Analytics in Tourism
  • How to Get Started
  • Applications - Case Studies

Contents:

  1. Introduction
  2. What is Data Analytics in Tourism
  3. How can I Get Started
  4. Case Studies

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Data Analytics Capability Development Toolkit

November 2021
Digital

Kickstart your data capability development journey with this self-help toolkit, designed and developed by STB as part of the Learn-Test-Build framework to accelerate the tourism industry’s business recovery and growth through data analytics adoption. It contains resources for data maturity assessment and a how-to guide on becoming a data-driven organisation.

This toolkit is a guide to learn more about relevant data analytics applications in the tourism sector. It is structured around 3 key areas:

  • Data Analytics in Tourism
  • How to Get Started
  • Applications - Case Studies

Contents:

  1. Introduction
  2. What is Data Analytics in Tourism
  3. How can I Get Started
  4. Case Studies