Frequently changing governmental restrictions forcing airlines, hotels, and other providers to fully stop operations or provide only certain parts of the usual services, combined with closing borders and often rather intransparent and constantly modifying entry requirements; travelling became an experience of frustration, uncertainty, and required lots of preparation and flexibility.
Times of crisis and uncertainties urge us to take a step back and review the current processes and procedures affected by the situation. It is, therefore, relevant to recall “危机,” the Chinese word for “crisis,” which is composed of two parts; “danger” and “opportunity.” Without danger, the opportunity cannot arise; that has been particularly true with the pandemic.
Historically, it has been in times of crisis that innovators have emerged as creative to solve problems. Priceline, for example, survived the post-dotcom bubble and the post-9/11 period by merging Active Hotels and Bookings, creating Booking.com, a brand that completely changed online travel. Also, sharing economy with companies like Airbnb emerged out of the 2009 financial crisis as a response to people looking for additional sources of income. Dynamics in these market conditions set the stage for disruption and new business opportunities.
This ebook deals with how to keep up with the pace of managing travellers’ expectations. The starting point is discovering passengers' true pain points throughout the travel journey. We will introduce two of our startups from Program 3 at Plug and Play Vienna to shed light on this topic. They will suggest their views on why analyzing the right data allows us to understand the needs of customers and create a competitive advantage for travel companies.
Frequently changing governmental restrictions forcing airlines, hotels, and other providers to fully stop operations or provide only certain parts of the usual services, combined with closing borders and often rather intransparent and constantly modifying entry requirements; travelling became an experience of frustration, uncertainty, and required lots of preparation and flexibility.
Times of crisis and uncertainties urge us to take a step back and review the current processes and procedures affected by the situation. It is, therefore, relevant to recall “危机,” the Chinese word for “crisis,” which is composed of two parts; “danger” and “opportunity.” Without danger, the opportunity cannot arise; that has been particularly true with the pandemic.
Historically, it has been in times of crisis that innovators have emerged as creative to solve problems. Priceline, for example, survived the post-dotcom bubble and the post-9/11 period by merging Active Hotels and Bookings, creating Booking.com, a brand that completely changed online travel. Also, sharing economy with companies like Airbnb emerged out of the 2009 financial crisis as a response to people looking for additional sources of income. Dynamics in these market conditions set the stage for disruption and new business opportunities.
This ebook deals with how to keep up with the pace of managing travellers’ expectations. The starting point is discovering passengers' true pain points throughout the travel journey. We will introduce two of our startups from Program 3 at Plug and Play Vienna to shed light on this topic. They will suggest their views on why analyzing the right data allows us to understand the needs of customers and create a competitive advantage for travel companies.
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