EXPERIENCE is a major project to boost visitor numbers in the low season through an innovative, sustainable tourism strategy.

The €24.5m project was co-funded by the Interreg France (Channel) England (FCE) Programme, which committed €17m from the European Regional Development Fund.

Running from September 2019 to June 2023, 14 project partners, led by Norfolk County Council, developed new autumn and winter experiences to attract new visitors across the six project pilot areas in England and France: Norfolk, Kent, Cornwall, Pas-de-Calais, Compiègne and Brittany.

We know change is tricky and we live in uncertain times where things around us are changing too fast. Key source markets have dried up and businesses have to reinvent themselves. Creativity, resilience, and resourcefulness are essential to survive.

Increasingly, a focus on low season demand is more important than ever for tourism venues to survive. We offer you operational tools, down to earth examples, and tips on how to shift your hospitality and tourism business from delivering products and services, to offering year-round experiences.

Give yourself some time to think about what kind of changes your business needs.

1. Products Make way for Experiences
2. Different seasons, different markets
3. Appreciate your resources and improve your infrastructure.
4. Let’s design innovative experience
5. Time for marketing and storytelling
6. Monitor and evaluate the benefits you generate.