Destination France aims to consolidate France in its position as the world's leading tourist destination and to make French tourism a sector that drives excellence, growth and employment, based on a more qualitative, sustainable and resilient model, in line with the new expectations of French and international customers, particularly in terms of ecological transition. Thus, the Government wishes to make France the first destination for sustainable tourism in 2030 and the first biking destination, at the same time. The ambitions of Destination France are based on 5 strategic axes.