As tourism returns to growth after the Covid pandemic, it is important for destinations to be competitive, providing the best possible experiences to the tourist and the best possible returns for the destination itself. Well- managed tourism is increasingly demanded by destination stakeholders, community interests and visitors alike.
The Handbook has been prepared by the World Bank Group, to address the challenges and opportunities that destination managers face at all stages of tourism development. It has been written primarily to guide destinations that do not have broad tourism management experience. It is therefore intended to be practical; covering the theory of destination management, but above all empowering practitioners to select tools and implement approaches that suit their circumstances.
Within most countries, there are destinations of different types and sizes, including regions and cities; urban, rural and coastal areas; plains, mountains, valleys and islands. They can be at different stages of tourism development. Some may already receive significant revenues from tourism, while others only a little. The handbook has been written to cover different levels of maturity, but particularly to guide smaller, emerging destinations with resource constraints.
The material in this handbook has been drawn from existing resources, such as UNWTO’s _A Practical Guide to Tourism Destination Management _(2007)1, from WBG first- hand experience of establishing destination management practices in emerging destinations (for example, North Macedonia, Zimbabwe), from good international practice and the experience of the principal author, Dr. Roger Carter and other contributors.
As tourism returns to growth after the Covid pandemic, it is important for destinations to be competitive, providing the best possible experiences to the tourist and the best possible returns for the destination itself. Well- managed tourism is increasingly demanded by destination stakeholders, community interests and visitors alike.
The Handbook has been prepared by the World Bank Group, to address the challenges and opportunities that destination managers face at all stages of tourism development. It has been written primarily to guide destinations that do not have broad tourism management experience. It is therefore intended to be practical; covering the theory of destination management, but above all empowering practitioners to select tools and implement approaches that suit their circumstances.
Within most countries, there are destinations of different types and sizes, including regions and cities; urban, rural and coastal areas; plains, mountains, valleys and islands. They can be at different stages of tourism development. Some may already receive significant revenues from tourism, while others only a little. The handbook has been written to cover different levels of maturity, but particularly to guide smaller, emerging destinations with resource constraints.
The material in this handbook has been drawn from existing resources, such as UNWTO’s _A Practical Guide to Tourism Destination Management _(2007)1, from WBG first- hand experience of establishing destination management practices in emerging destinations (for example, North Macedonia, Zimbabwe), from good international practice and the experience of the principal author, Dr. Roger Carter and other contributors.
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