Our Digital 2022 report highlights everything you need to know in relation to the internet, mobile and social media usage and behaviours across the globe.

As we learned to live alongside the pandemic, 2021 saw social media users increase once again, whilst the average daily time spent using mobile phones showed no signs of slowing down. As a result, social media and mobile apps are now levelling up from their role as second screens.

1. Double-digit growth in social media users
2. Big gains for YouTube, Instagram, and TikTok
3. New insights into the world’s social media preferences
4. The rise of social commerce
5. Significant increases in the cost of social media ads
6. Some uncomfortable truths about advertising