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Digital 2025 Global Overview Report: The Essential Guide To The World's Connected Behaviours

February 2025
Digital

2025 looks set to be another bumper year in digital, with rapid advances in AI, the evolving social media landscape, and broadening online behaviours all gearing up to reshape our connected lives over the coming months.

With so much going on, the pace of digital trends can feel overwhelming, but our enormous new Digital 2025 Global Overview Report – published in partnership between We Are Social and Meltwater – has all the stats, insights, and trends you need to make complete sense of the current “state of digital”.

Top stories in the 630+ pages of this year’s flagship Global Digital Report include:

  • Digital’s ever expanding role in our daily lives
  • The accelerating momentum of AI
  • How people discover brands and products in 2025
  • The staggering scale of mobile video
  • Unexpected trends in TikTok’s numbers
  • The evolution of online shopping
  • Some surprising truths about the world’s TV habits
  • Details of some dramatic shifts in ad spend
  • All the latest trends for the top social platforms
  • Why silver may turn to gold in 2025

But those headlines barely scratch the surface of all the insights that you’ll find in the complete report.

Indeed, we’ve analysed millions of the freshest, most revealing data points to identify key trends in the world’s digital behaviours, and this latest update – the largest Global Digital Report we’ve ever published – is packed with loads more data, trends, and surprises, as you’ll see below.

Contents:

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Digital 2025 Global Overview Report: The Essential Guide To The World's Connected Behaviours

February 2025
Digital

2025 looks set to be another bumper year in digital, with rapid advances in AI, the evolving social media landscape, and broadening online behaviours all gearing up to reshape our connected lives over the coming months.

With so much going on, the pace of digital trends can feel overwhelming, but our enormous new Digital 2025 Global Overview Report – published in partnership between We Are Social and Meltwater – has all the stats, insights, and trends you need to make complete sense of the current “state of digital”.

Top stories in the 630+ pages of this year’s flagship Global Digital Report include:

  • Digital’s ever expanding role in our daily lives
  • The accelerating momentum of AI
  • How people discover brands and products in 2025
  • The staggering scale of mobile video
  • Unexpected trends in TikTok’s numbers
  • The evolution of online shopping
  • Some surprising truths about the world’s TV habits
  • Details of some dramatic shifts in ad spend
  • All the latest trends for the top social platforms
  • Why silver may turn to gold in 2025

But those headlines barely scratch the surface of all the insights that you’ll find in the complete report.

Indeed, we’ve analysed millions of the freshest, most revealing data points to identify key trends in the world’s digital behaviours, and this latest update – the largest Global Digital Report we’ve ever published – is packed with loads more data, trends, and surprises, as you’ll see below.

Contents: