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Marketers are held to high standards.
We must leverage AI for maximum productivity while still maintaining a human touch. We must target diverse global audiences where they are while keeping our brand messaging consistent across all marketing initiatives. And we must do this all at the speed of social.
Understanding the evolving landscape of digital marketing and the forces that push and pull consumer preferences can help marketers better meet and exceed expectations. That’s where our annual Digital Marketing Trends Report comes in.
We’ve identified seven key trends that we believe will make a big impact in 2025 as well as some early-mover brand examples for inspiration and tips for marketers looking to implement these trends.
How we identified these trends
We process over 500 million online conversations every day at Brandwatch. Our solutions make sense of all this data, turning it into actionable insights that inform decision making at some of the biggest companies in the world.
We used a mix of qualitative and quantitative research when creating this list. Firstly, we held creative sessions with internal experts who work with social data and trends every day. We then surveyed over 700 marketers across a range of industries on trends they expect to see in 2025, as well as using our own tools to examine trends in social data.
In short, it’s a mix of human and machine intelligence that helped us put this list together, and we hope you’ll find it useful in building your 2025 marketing strategy.
Marketers are held to high standards.
We must leverage AI for maximum productivity while still maintaining a human touch. We must target diverse global audiences where they are while keeping our brand messaging consistent across all marketing initiatives. And we must do this all at the speed of social.
Understanding the evolving landscape of digital marketing and the forces that push and pull consumer preferences can help marketers better meet and exceed expectations. That’s where our annual Digital Marketing Trends Report comes in.
We’ve identified seven key trends that we believe will make a big impact in 2025 as well as some early-mover brand examples for inspiration and tips for marketers looking to implement these trends.
How we identified these trends
We process over 500 million online conversations every day at Brandwatch. Our solutions make sense of all this data, turning it into actionable insights that inform decision making at some of the biggest companies in the world.
We used a mix of qualitative and quantitative research when creating this list. Firstly, we held creative sessions with internal experts who work with social data and trends every day. We then surveyed over 700 marketers across a range of industries on trends they expect to see in 2025, as well as using our own tools to examine trends in social data.
In short, it’s a mix of human and machine intelligence that helped us put this list together, and we hope you’ll find it useful in building your 2025 marketing strategy.
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