Advancing the digital transformation of the Tourism Industry is key to elevate the tourism product, enhance the tourist experience whilst visiting the Maltese Islands, and to help organisations operating within the industry to become more efficient and cost effective. We acknowledge that our existing and prospective customers planning their journey to the Maltese Islands are demanding more access to reliable data, seamless digital services, and further use of technologies that render value for both their time and money. In this context and guided by the National Tourism Strategy 2021-2030, for the first time we are presenting a holistic plan of implementation till 2030 with concrete actions, that set the basis for digital investment across the Tourism Industry.
This document reflects the vision, ambition, and actions that we need to implement to further increase the quality of our Tourism product with a foresight towards the demands of the future.
Advancing the digital transformation of the Tourism Industry is key to elevate the tourism product, enhance the tourist experience whilst visiting the Maltese Islands, and to help organisations operating within the industry to become more efficient and cost effective. We acknowledge that our existing and prospective customers planning their journey to the Maltese Islands are demanding more access to reliable data, seamless digital services, and further use of technologies that render value for both their time and money. In this context and guided by the National Tourism Strategy 2021-2030, for the first time we are presenting a holistic plan of implementation till 2030 with concrete actions, that set the basis for digital investment across the Tourism Industry.
This document reflects the vision, ambition, and actions that we need to implement to further increase the quality of our Tourism product with a foresight towards the demands of the future.
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