Our ambitions:

• Edinburgh’s built heritage and natural environment is cherished and cared for as a fundamental aspect of the city’s character.
• Edinburgh retains its authenticity as a “living, working” city with a reasonable balance between tourism and other aspects of economic activity
• New tourism developments in the city will contribute to the quality of life for local people
• Edinburgh is able to increase its appeal both to residents and visitors as new developments in neighbourhoods and the wider City Region are developed and easy to reach by public transport