Of course, 2030 is still a long way off. In a world in flux, it’s hard to define a deliverable eight-year strategy. Instead, we’re concentrating on the first leg of the journey, and the years 2022 to 2025. An effective strategy guides us towards realising that vision and is disruptive by design. We have big ambitions – shoot for the moon, land among the stars. In five lines, we describe how we’re going to support Eindhoven over the next four years to become the most human-innovative city.