TIKANGA VALUES

This Tourism Strategy draws on tikanga values that underpin sustainable tourism growth in New Zealand-Aotearoa, they are:

• › ōhanga/whairawa (economic prosperity and wellbeing),
• › manaakitanga (shared respect, hospitality, generosity and care for others),
• › kaitiakitanga (guardianship/sustainability),
• › whanaungatanga (a sense of family and belonging, relationships built on shared experiences and working together).