Travel companies’ lists of ancillaries seem to satisfy almost every customer need: from car rental and hotels to seat selection, insurance and beyond. A travel provider’s objective is, of course, to drive ancillary revenue but also to create the most complete trip experience for the customer to provide one single, seamless, stress-free booking.
But there is one area of travel that remains a pain point for travellers and an opportunity for travel companies: connectivity. Everyone will be familiar with the anxiety of using a mobile device while abroad, from the fear of being unable to connect to a network to the worry of racking up an eye-watering roaming bill. Whether you are a business traveller needing to download a large file or attend an essential video conference or a family where harmony depends on teenagers having access to social media and streaming services, no-one is immune to the challenge.
Travel companies’ lists of ancillaries seem to satisfy almost every customer need: from car rental and hotels to seat selection, insurance and beyond. A travel provider’s objective is, of course, to drive ancillary revenue but also to create the most complete trip experience for the customer to provide one single, seamless, stress-free booking.
But there is one area of travel that remains a pain point for travellers and an opportunity for travel companies: connectivity. Everyone will be familiar with the anxiety of using a mobile device while abroad, from the fear of being unable to connect to a network to the worry of racking up an eye-watering roaming bill. Whether you are a business traveller needing to download a large file or attend an essential video conference or a family where harmony depends on teenagers having access to social media and streaming services, no-one is immune to the challenge.
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