Across Europe, over half of travellers (54%) think they will have more money to spend on travel in 2024 than they did in 2023, compared to just 11% who say they’ll have less to spend. Of travellers in the seven countries surveyed, those in Poland were the most confident about their travel spending power this year compared to last, with 64% expecting an increased budget compared to just 7% expecting a decrease. Those in Germany were the second most confident (61% versus 13%), and even in Italy, the least confident of the seven nations, there were almost four times as many travellers expecting increased budgets (44%) as those anticipating reduced budgets (12%).
Yet the number of trips people expect to take is largely stable compared to last year, with a marginal uptick in overseas travel. European consumers expect to take an average of 1.8 foreign leisure trips each this year, up from 1.6 last year, with a huge 84% of respondents expecting to take at least one overseas leisure break.
International “bleisure” trips – that is, trips that combine both business and leisure – will also see an increase, with consumers expecting to take an average of 0.6 such trips this year, up from 0.5 last year. With working patterns increasingly flexible and employers ever more willing to enable flexibility around their employees’ work trips, an astonishing one in five Europeans (19%) expects to take at least one “bleisure” trip in 2024.
Across Europe as a whole, international business trips and all domestic trips are set to remain constant in 2024 compared to last year.
Increased travel budgets combined with stable expectations for the number of trips suggest that on average, people will spend more per trip. Yet while most people will enjoy a greater overall travel budget, that does not mean to say they are immune to cost pressures. Indeed, the vast majority of people (87%) will take at least one measure to reduce their travel costs as a result of inflation and a heightened cost of living, with plans including the avoidance of peak season (34%), downgrading accommodation (27%) and cutting other costs in order to maintain their travel expenditure (15%).
Across Europe, over half of travellers (54%) think they will have more money to spend on travel in 2024 than they did in 2023, compared to just 11% who say they’ll have less to spend. Of travellers in the seven countries surveyed, those in Poland were the most confident about their travel spending power this year compared to last, with 64% expecting an increased budget compared to just 7% expecting a decrease. Those in Germany were the second most confident (61% versus 13%), and even in Italy, the least confident of the seven nations, there were almost four times as many travellers expecting increased budgets (44%) as those anticipating reduced budgets (12%).
Yet the number of trips people expect to take is largely stable compared to last year, with a marginal uptick in overseas travel. European consumers expect to take an average of 1.8 foreign leisure trips each this year, up from 1.6 last year, with a huge 84% of respondents expecting to take at least one overseas leisure break.
International “bleisure” trips – that is, trips that combine both business and leisure – will also see an increase, with consumers expecting to take an average of 0.6 such trips this year, up from 0.5 last year. With working patterns increasingly flexible and employers ever more willing to enable flexibility around their employees’ work trips, an astonishing one in five Europeans (19%) expects to take at least one “bleisure” trip in 2024.
Across Europe as a whole, international business trips and all domestic trips are set to remain constant in 2024 compared to last year.
Increased travel budgets combined with stable expectations for the number of trips suggest that on average, people will spend more per trip. Yet while most people will enjoy a greater overall travel budget, that does not mean to say they are immune to cost pressures. Indeed, the vast majority of people (87%) will take at least one measure to reduce their travel costs as a result of inflation and a heightened cost of living, with plans including the avoidance of peak season (34%), downgrading accommodation (27%) and cutting other costs in order to maintain their travel expenditure (15%).
.webp)