smARTplaces was a visionary, long-term European audience development project cofunded by the Creative Europe Programme of the European Union with the aim of revolutionising the way culture and art can be perceived and consumed using digital technology and new forms of cultural mediation. The project ran from 2016 to 2020 and involved seven cultural institutions from seven countries along with two research partners. The project played host to a wide range of joint and local activities focused on new ways of making art and culture accessible, of increasing visitor participation and of digitally networking the European cultural landscape.
The project focused on developing and testing new approaches to audience development, audience engagement, co-creation, capacity building within the institutions, international exposure of art exhibitions and new creative works. With a coherent and multi-layered use of digital technology, social media, adaptive storytelling techniques as well as joint exhibitions and on- and offline activities, the partnering institutions became smARTplaces. That is, cultural spaces with features that enabled them to communicate with and engage audiences across Europe and within the international partner network. The project moved away from the passive visitor experience and instead connected audiences by creating a new digital European cultural space that is dialogic, linked, interactive, educational, integrated, accessible, audience engaging and involving.
smARTplaces goals
With the help of digital means, smARTplaces aimed at facilitating experiential digital and physical spaces that enabled new forms of communicating art, culture and information generally. Our goals were:
smARTplaces was a visionary, long-term European audience development project cofunded by the Creative Europe Programme of the European Union with the aim of revolutionising the way culture and art can be perceived and consumed using digital technology and new forms of cultural mediation. The project ran from 2016 to 2020 and involved seven cultural institutions from seven countries along with two research partners. The project played host to a wide range of joint and local activities focused on new ways of making art and culture accessible, of increasing visitor participation and of digitally networking the European cultural landscape.
The project focused on developing and testing new approaches to audience development, audience engagement, co-creation, capacity building within the institutions, international exposure of art exhibitions and new creative works. With a coherent and multi-layered use of digital technology, social media, adaptive storytelling techniques as well as joint exhibitions and on- and offline activities, the partnering institutions became smARTplaces. That is, cultural spaces with features that enabled them to communicate with and engage audiences across Europe and within the international partner network. The project moved away from the passive visitor experience and instead connected audiences by creating a new digital European cultural space that is dialogic, linked, interactive, educational, integrated, accessible, audience engaging and involving.
smARTplaces goals
With the help of digital means, smARTplaces aimed at facilitating experiential digital and physical spaces that enabled new forms of communicating art, culture and information generally. Our goals were:
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