Log in
Oops! Something went wrong while submitting the form.
Create an account
Oops! Something went wrong while submitting the form.
Travel is amongst the most resilient of all industries. From a global standstill just four years ago, global travel is on track to reach new record levels in 2024.
This is also true in Europe specifically, which is ahead of the global curve on recovery. Despite subdued economic growth rate projections in Europe, travel is still being prioritised over competing areas of spend.
At Accor, we are seeing this resilience and continued hunger for travel. In our third quarter 2024 trading update we reported continued growth in revenues and RevPAR on a regional as well as global level.
Though there will always be bumps in the road, all the megatrends point to the continued growth of the global travelling population to feed the tourism industry.
But we must not be complacent. Fundamental challenges remain. From budget constraints to elevated costs, technological advancements, and the search for new destinations and experiences, travel providers must keep on top of the ever-evolving shifts and remain agile enough to adapt to them.
Chief amongst these challenges is sustainability. The most existential challenge we face is ensuring we grow in a way that considers and mitigates our impact on the climate and on the destinations and populations we depend upon. We must recognise, for example, that at times in some destinations, increased demand does put pressure on destinations and local communities, which is why cities including Venice, Amsterdam and Barcelona are taking measures to limit the number of visitors.
This is why, amongst a wide range of insights, we have focused particularly on this topic in this report. As well as examining European travellers’ plans for 2025 and the factors shaping their decisions, we want to shine a light on how travellers consider issues around the impact of their travel, to help shape and drive the industry’s response. We hope the report provides some insight and inspiration to help guide your own strategies and address the challenges we collectively face.
Travel is amongst the most resilient of all industries. From a global standstill just four years ago, global travel is on track to reach new record levels in 2024.
This is also true in Europe specifically, which is ahead of the global curve on recovery. Despite subdued economic growth rate projections in Europe, travel is still being prioritised over competing areas of spend.
At Accor, we are seeing this resilience and continued hunger for travel. In our third quarter 2024 trading update we reported continued growth in revenues and RevPAR on a regional as well as global level.
Though there will always be bumps in the road, all the megatrends point to the continued growth of the global travelling population to feed the tourism industry.
But we must not be complacent. Fundamental challenges remain. From budget constraints to elevated costs, technological advancements, and the search for new destinations and experiences, travel providers must keep on top of the ever-evolving shifts and remain agile enough to adapt to them.
Chief amongst these challenges is sustainability. The most existential challenge we face is ensuring we grow in a way that considers and mitigates our impact on the climate and on the destinations and populations we depend upon. We must recognise, for example, that at times in some destinations, increased demand does put pressure on destinations and local communities, which is why cities including Venice, Amsterdam and Barcelona are taking measures to limit the number of visitors.
This is why, amongst a wide range of insights, we have focused particularly on this topic in this report. As well as examining European travellers’ plans for 2025 and the factors shaping their decisions, we want to shine a light on how travellers consider issues around the impact of their travel, to help shape and drive the industry’s response. We hope the report provides some insight and inspiration to help guide your own strategies and address the challenges we collectively face.
.webp)
