Every day, we come into contact with innumerable new technological advancements. And yet, only a handful of these inventions have the potential to truly revolutionise the way we live, think, work, and travel.

Artificial intelligence (AI) is certainly one of them.

Applied to the travel industry, AI can provide travellers with an improved experience prior to, during, and following their vacations, including simplified trip planning. For destinations, leveraging AI can furnish them with tools to improve their operations and decision-making processes in a more efficient and accelerated manner.

Similarly, this technology is set to play a pivotal role in addressing challenges associated with climate change and environmental sustainability within the industry, fostering more sustainable and responsible approaches.

However, as with any groundbreaking innovation, AI has sparked both wonder and concern.

In this eBook, we’ll delve into the origins and recent strides of AI in the tourism sector, examining its present-day business applications and forecasting future potential.

Ultimately, developing a well-founded opinion on any topic requires a complete understanding precisely what we aim to provide in this resource.

1. Generative AI: What is it, and how is it different from traditional AI?
2. Benefits of Generative AI in tourism for travellers, operators, and destinations
3. Real-life examples: Integration of Generative AI in tourism platforms
4. A new generation of AI-powered hotels
5. The role of artificial intelligence in creating sustainable tourism destinations
6. AI's role in tourism: Navigating uncertainties and aspirations