Tourism and the visitor economy are important to Falkirk. The £148m spend generated by over 800,000 visits creates and supports jobs and businesses. Beyond the economic benefits tourism enhances the image and reputation of Falkirk as a place to invest, work and live. Visitors introduce vibrancy, supporting shops, restaurants, cafes and pubs, events and other facilities. There is also, for residents, a sense of pride in a place that can attract visitors and offer a memorable experience.
Falkirk’s tourism has been a success story over the past decade, stimulated in part by the unique attractions of The Kelpies and the Falkirk Wheel. This Strategy builds on the previous one launched in 2015 taking account of the successes, and the subsequent impact of the Covid19 pandemic, to chart a way forward. It draws on a robust evidence base, the views of partners, stakeholders and businesses, and the response to the current economic challenges encapsulated in local, regional and national strategies. It takes a market focus to identify where growth is likely to come from and how the sector can respond to market trends and demands.
The Strategy does not include everything that will or could be done, rather it focuses on a number of carefully chosen interventions, building on Falkirk’s strengths and the market opportunity. It articulates the vision for tourism in Falkirk, identifies best prospect markets, growth areas and how the branding and marketing should develop. Priority interventions and actions are identified taking account of the likely resources available. Joint working will be key for delivery and recommendations for this are set out, along with targets and measuring progress.
In many ways this is a living document that will need to respond to circumstances and opportunities; the intention is however to set the direction of travel for productive collaboration and partnership working.
Tourism and the visitor economy are important to Falkirk. The £148m spend generated by over 800,000 visits creates and supports jobs and businesses. Beyond the economic benefits tourism enhances the image and reputation of Falkirk as a place to invest, work and live. Visitors introduce vibrancy, supporting shops, restaurants, cafes and pubs, events and other facilities. There is also, for residents, a sense of pride in a place that can attract visitors and offer a memorable experience.
Falkirk’s tourism has been a success story over the past decade, stimulated in part by the unique attractions of The Kelpies and the Falkirk Wheel. This Strategy builds on the previous one launched in 2015 taking account of the successes, and the subsequent impact of the Covid19 pandemic, to chart a way forward. It draws on a robust evidence base, the views of partners, stakeholders and businesses, and the response to the current economic challenges encapsulated in local, regional and national strategies. It takes a market focus to identify where growth is likely to come from and how the sector can respond to market trends and demands.
The Strategy does not include everything that will or could be done, rather it focuses on a number of carefully chosen interventions, building on Falkirk’s strengths and the market opportunity. It articulates the vision for tourism in Falkirk, identifies best prospect markets, growth areas and how the branding and marketing should develop. Priority interventions and actions are identified taking account of the likely resources available. Joint working will be key for delivery and recommendations for this are set out, along with targets and measuring progress.
In many ways this is a living document that will need to respond to circumstances and opportunities; the intention is however to set the direction of travel for productive collaboration and partnership working.
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