A roadmap for us all!
Just as it was obtaining historically high figures, our tourist industry was struck by the sanitary crisis, which led to the closing of the borders of our main source markets, one after another, in 2020.
Faced with the collapse of the tourism market, our government took several measures to limit the social problems created by the economic losses of the health crisis. These included a business relief plan, a job support program, localized restriction of civil liberties, and more recently, an important stimulus package.
As for the tourism industry, assistance was provided for businesses seeking debt and loan repayment relief, health regulations were adapted to suit the specific requirements of tourism and specific courses were introduced covering various trades in the tourist sector. At the same time, a close watch was kept on developments in all of the tourist source markets. In other words, no effort was spared to limit the effects of the crisis.
_“We must not give up on the _Fāri’ira’a Manihini _plan” _insisted the Minister of Tourism. It is well understood the guiding principle for this new strategy is that it should be based on the views and desires of the Polynesian people.
Members of the tourism profession, both public and private, have been working on the strategy for several months. And collaborating with them were representatives of other branches, often considered as being merely on the periphery of the tourism industry: non-tourist businesses, associations, municipalities, religious groups, etc. Even non-residents were eventually given their say in the matter!
Faced with the likelihood that many participants would be occupied with their own problems during this difficult period, an important communications plan was put into operation, with presentations on the radio, television, print media and social networks. Several events were organized by _Tahiti Tourisme _and the Ministry of Tourism conceived a promotional video which was something of an ode to Polynesian culture. It was a timely reminder that authenticity should play a major role in the future development of tourism.
The health crisis prevented any physical meetings taking place, so virtual video conferences were organized with tourism professionals in the four corners of the territory. It was an opportunity to provide answers and reassurance to those who had particular worries, doubts and concerns about the future of the sector. As much as possible, everybody with an opinion to give or a question to pose had the chance to participate.
A website was developed where the public could give their views and opinions: www. FM25.pf. In three months, more than 300 people had left messages, two thirds of whom were not even directly involved in the tourism industry. Fully engaged in the project, participants formed workshops and discussion groups covering a wide range of subjects encompassing 67 different themes.
There were also certain very noteworthy contributions such as that from the _Centre d’Études du Tourisme en Océanie Pacifique _(CETOP).
Rechristened _“Fāri’ira’a Manihini 2027” _due to the delay in finalizing the work, critics have said that the new tourism strategy would have benefited from a greater input from internet users, and the participative process should have been launched at a more favorable time.
We remain steadfast in our approach. The roadmap for 2022-2027 is a necessary guide for relaunching the tourist economy and permitting the territory to climb back to the level of frequentation that was achieved in 2019.
Both the private and public sector mobilized to address the necessary components which make re-launching the tourism industry possible, including making viable vaccines accessible so that the more vulnerable are protected and re-opening our borders. These efforts have instilled confidence in our path moving forward.
It is our responsibility to prepare for the evitable recovery of the tourism markets. We need to identify our priorities, what needs to be done and above all, how best to do it. And above all, we must ensure that our tourism is an inclusive tourism, with the guarantee that the Polynesian people will be an integral part of any future development.
_Fāri’ira’a Manihini 2027 _has been a very worthwhile enterprise as you will discover in the following pages. Its objectives, themes and actions are all the result of a participative approach. This roadmap for 2022-2027 is above all yours!
A roadmap for us all!
Just as it was obtaining historically high figures, our tourist industry was struck by the sanitary crisis, which led to the closing of the borders of our main source markets, one after another, in 2020.
Faced with the collapse of the tourism market, our government took several measures to limit the social problems created by the economic losses of the health crisis. These included a business relief plan, a job support program, localized restriction of civil liberties, and more recently, an important stimulus package.
As for the tourism industry, assistance was provided for businesses seeking debt and loan repayment relief, health regulations were adapted to suit the specific requirements of tourism and specific courses were introduced covering various trades in the tourist sector. At the same time, a close watch was kept on developments in all of the tourist source markets. In other words, no effort was spared to limit the effects of the crisis.
_“We must not give up on the _Fāri’ira’a Manihini _plan” _insisted the Minister of Tourism. It is well understood the guiding principle for this new strategy is that it should be based on the views and desires of the Polynesian people.
Members of the tourism profession, both public and private, have been working on the strategy for several months. And collaborating with them were representatives of other branches, often considered as being merely on the periphery of the tourism industry: non-tourist businesses, associations, municipalities, religious groups, etc. Even non-residents were eventually given their say in the matter!
Faced with the likelihood that many participants would be occupied with their own problems during this difficult period, an important communications plan was put into operation, with presentations on the radio, television, print media and social networks. Several events were organized by _Tahiti Tourisme _and the Ministry of Tourism conceived a promotional video which was something of an ode to Polynesian culture. It was a timely reminder that authenticity should play a major role in the future development of tourism.
The health crisis prevented any physical meetings taking place, so virtual video conferences were organized with tourism professionals in the four corners of the territory. It was an opportunity to provide answers and reassurance to those who had particular worries, doubts and concerns about the future of the sector. As much as possible, everybody with an opinion to give or a question to pose had the chance to participate.
A website was developed where the public could give their views and opinions: www. FM25.pf. In three months, more than 300 people had left messages, two thirds of whom were not even directly involved in the tourism industry. Fully engaged in the project, participants formed workshops and discussion groups covering a wide range of subjects encompassing 67 different themes.
There were also certain very noteworthy contributions such as that from the _Centre d’Études du Tourisme en Océanie Pacifique _(CETOP).
Rechristened _“Fāri’ira’a Manihini 2027” _due to the delay in finalizing the work, critics have said that the new tourism strategy would have benefited from a greater input from internet users, and the participative process should have been launched at a more favorable time.
We remain steadfast in our approach. The roadmap for 2022-2027 is a necessary guide for relaunching the tourist economy and permitting the territory to climb back to the level of frequentation that was achieved in 2019.
Both the private and public sector mobilized to address the necessary components which make re-launching the tourism industry possible, including making viable vaccines accessible so that the more vulnerable are protected and re-opening our borders. These efforts have instilled confidence in our path moving forward.
It is our responsibility to prepare for the evitable recovery of the tourism markets. We need to identify our priorities, what needs to be done and above all, how best to do it. And above all, we must ensure that our tourism is an inclusive tourism, with the guarantee that the Polynesian people will be an integral part of any future development.
_Fāri’ira’a Manihini 2027 _has been a very worthwhile enterprise as you will discover in the following pages. Its objectives, themes and actions are all the result of a participative approach. This roadmap for 2022-2027 is above all yours!
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