We surveyed 15,000 international travel consumers from 20 outbound markets to determine the impact of the FIFA World Cup Qatar 2022 on travellers’ brand perceptions and willingness to travel to select Middle Eastern/North African destinations.
We conducted a study to assess the influence of major international. events, including the FIFA World Cup Qatar 2022, on travelers' perceptions of destination brands and their willingness to travel to host and surrounding destinations post event – i.e., legacy tourism.
To achieve this, a survey was administered to 15,000 respondents from 20 countries to determine the impact of the FIFA World Cup Qatar 2022 on their willingness to travel to eight Middle Eastern/North African destinations, including Qatar, Dubai (UAE), Abu Dhabi (UAE), Morocco, Egypt, the Kingdom of Saudi Arabia, Oman and Bahrain.
Key Metrics
Willingness to Travel
Our survey gauged respondents' sentiments towards Middle Eastern/North Africa destinations and their level of willingness to travel to these destinations following the most recent FIFA World Cup.
Regional Preferences
The respondents in our study were from 20 countries across the globe, resulting in diverse and contrasting demographic profiles.
Change after the FIFA World Cup
Our study documented shifts in sentiment triggered by the FIFA World Cup and identified participants who displayed increased willingness, decreased willingness, or no change in their inclination to travel to eight Middle Eastern/North African destinations.
We surveyed 15,000 international travel consumers from 20 outbound markets to determine the impact of the FIFA World Cup Qatar 2022 on travellers’ brand perceptions and willingness to travel to select Middle Eastern/North African destinations.
We conducted a study to assess the influence of major international. events, including the FIFA World Cup Qatar 2022, on travelers' perceptions of destination brands and their willingness to travel to host and surrounding destinations post event – i.e., legacy tourism.
To achieve this, a survey was administered to 15,000 respondents from 20 countries to determine the impact of the FIFA World Cup Qatar 2022 on their willingness to travel to eight Middle Eastern/North African destinations, including Qatar, Dubai (UAE), Abu Dhabi (UAE), Morocco, Egypt, the Kingdom of Saudi Arabia, Oman and Bahrain.
Key Metrics
Willingness to Travel
Our survey gauged respondents' sentiments towards Middle Eastern/North Africa destinations and their level of willingness to travel to these destinations following the most recent FIFA World Cup.
Regional Preferences
The respondents in our study were from 20 countries across the globe, resulting in diverse and contrasting demographic profiles.
Change after the FIFA World Cup
Our study documented shifts in sentiment triggered by the FIFA World Cup and identified participants who displayed increased willingness, decreased willingness, or no change in their inclination to travel to eight Middle Eastern/North African destinations.
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