YouGov’s airline rankings report highlights the airlines that are flying high with people in the UK aged 18+ in 2024.
Leveraging data from YouGov’s always-on brand tracker, YouGov BrandIndex, we share the top 10 airlines based on booking consideration and customer satisfaction scores.
In the first part of this report, we explore British flyer demographics, followed by airline consideration rankings among those who are likely or very likely to book a flight in the next 12 months – with deep dives by gender, generation, and parental status.
In the final part of the report, we explore the airlines performing best based on net customer satisfaction scores, including current and former customers.
YouGov’s airline rankings report highlights the airlines that are flying high with people in the UK aged 18+ in 2024.
Leveraging data from YouGov’s always-on brand tracker, YouGov BrandIndex, we share the top 10 airlines based on booking consideration and customer satisfaction scores.
In the first part of this report, we explore British flyer demographics, followed by airline consideration rankings among those who are likely or very likely to book a flight in the next 12 months – with deep dives by gender, generation, and parental status.
In the final part of the report, we explore the airlines performing best based on net customer satisfaction scores, including current and former customers.