From Next Gen to Now Gen

The Next Generation Event Goer (NGEG) is no longer emerging—they are here. Gen Z has officially overtaken Boomers in the workforce. This means the Next Gen is actually the Now Gen, and they’re shaping trends, driving innovation, and redefining what value means.

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However, many events haven’t adapted to the Now Gens’ evolving values. At least, that’s what we observed compared to our previous attendee and exhibitor trends reports. For the past two years, we've collected attendee and exhibitor benchmarks. Now, we've surveyed event organizers themselves.

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We’ve calibrated our research and confirmed our hypothesis: many organizers are operating on outdated definitions of attendee and exhibitor value. The good news? We’re here to help you speak the same language as your stakeholders and overcome the obstacles that prevent progress.

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This report is your playbook for embracing shifts, equipping you with the insights and strategies to make change now.

• Organizers + The Event Landscape
• Organizers + Attendees
• Organizers + XLNC Organizers + Exhibitors
• So, What Now?
• Methodology + Appendix