The study provides useful data that will help policymakers draw up a national tourism strategy and implement actions that will lead to the extension of the tourism season, improve the share of tourist activity and demand countrywide, and increase the average length of stay and spending by tourists towards 2030. It also explores ways through detailed action plans to further develop Greek tourist offerings and products in terms of destination and clusters across the country.

In brief, the contents of the study include the following: current trends & challenges for the global tourism industry, current trends per tourism product, analysis of key international markets, SWOT analysis, strategy for Greek tourism, proposed horizontal strategic directions / actions per strategic area-domain, quantitative goals for Greek tourism & prerequisites for achieving the plan.