In H1 2022 social platforms evolved as the world continued to recover from a global pandemic. Shoppers returned to store aisles and audiences flooded live events. Some worried that this would have negative effects on ecommerce, virtual worlds, and content performance— but that couldn’t be further from the truth.

In this report, we dive into the data of some of the most exciting H1 trends and share what our learning models anticipate for the rest of 2022.

1. The creator economy offers new variety
2. Ecommerce & social video intersect
3. Virtual worlds & new wave tech go mainstream
4. Short-form content supercharges growth