The global social video audience is highly sought after by brands, advertisers, and media creators – and this massive network consists of all ages, regions, socioeconomic statuses, preferences, and tastes. Tubular empowers leaders and visionaries with an understanding of these complex audiences, while also giving them the tools to anticipate what’s next.
As the world’s most trusted source for a unified view of social video, Tubular dissects the emerging trends from H1 and leverages our proprietary AI learning models to anticipate what’s to come for H2 2023.
With this special infographic-style report, we offer a way to visualize how social media trends are spreading today.
Timing is Everything, When, Where and What to Post
How long should your videos be and when should you post them? Short-form content empowers creators to win views and reach new audiences, but new data shows that many audiences prefer a slightly longer format.
The Sweet Spot Between Short & Long
In 2022, TikTok increased its video length capabilities to compete with longer-form video platforms. Tubular data uncovered the optimal video length to drive growth: 61-180 second videos earn the highest growth rates per the number of uploads on TikTok.
ChatGPT: The Social Video Story
Social video data gives us insight into who is using and talking about ChatGPT — and for what purposes. We’ve found that people are posting on social video to teach others how to use and integrate this revolutionary generative AI technology into their daily lives.
The Age of AI
In less than a year, ChatGPT has altered the way humans create and learn online. Looking at how the technology is viewed across video categories gives us insight into what audiences are interested in.
Music & Social Video: Turn It Up!
Not long ago, music on social was reserved for music videos. Today, music overlays the vast majority of user-generated content and is a prime strategy used by brands & creators to take part in viral trends. That’s right— music and social video are synonymous. That’s why we’ve pulled the top three music and sound trends you need to know in H2 2023.
Rap, Hip-Hop and R&B Reign Supreme
Of the top 50 TikTok Sounds in H1, Rap, Hip- Hop, and R&B are the most popular music genres both by number of sounds (13 of 50) and total views (7.8B) - and part of this is older songs resurfacing. Understanding what music resonates helps inspire creative campaigns and products that will appeal to today’s social video audiences.
News on Social: Hot Off the Press
It won’t be long until Millennials & Gen Z rely on social platforms as their primary source of breaking news. In the race to establish trust and loyalty with social news audiences, publishers seek to understand what types of content to post, what time to post, and how to beat the dreaded 24-hour news cycle.
Submersible vs. Politicians: The Top News Story of H1
Among all US News Media on TikTok in H1, videos about the missing Titanic submersible received more views than all presidential content combined.
The craziest part? All of the Oceangate viewership took place in just a two-week period vs. six months of political content.
Name a More Iconic Duo: Social Video & E-commerce
TikTok is unleashing its own ecommerce business and Statista projects the social-commerce market will grow to nearly $80 billion by 2025 in the US. If you think that e-commerce has passed its peak— think again! Social video and e-commerce are inextricably linked. Understanding what strategies and content types resonate with buyers affects ROI.
#TikTokMadeMeBuyIt
Surprise, surprise — Beauty, Fashion, and Home were the most popular shopping video categories on TikTok but Cooking & Kitchen and Cleaning & Organizing are on the rise.
The global social video audience is highly sought after by brands, advertisers, and media creators – and this massive network consists of all ages, regions, socioeconomic statuses, preferences, and tastes. Tubular empowers leaders and visionaries with an understanding of these complex audiences, while also giving them the tools to anticipate what’s next.
As the world’s most trusted source for a unified view of social video, Tubular dissects the emerging trends from H1 and leverages our proprietary AI learning models to anticipate what’s to come for H2 2023.
With this special infographic-style report, we offer a way to visualize how social media trends are spreading today.
Timing is Everything, When, Where and What to Post
How long should your videos be and when should you post them? Short-form content empowers creators to win views and reach new audiences, but new data shows that many audiences prefer a slightly longer format.
The Sweet Spot Between Short & Long
In 2022, TikTok increased its video length capabilities to compete with longer-form video platforms. Tubular data uncovered the optimal video length to drive growth: 61-180 second videos earn the highest growth rates per the number of uploads on TikTok.
ChatGPT: The Social Video Story
Social video data gives us insight into who is using and talking about ChatGPT — and for what purposes. We’ve found that people are posting on social video to teach others how to use and integrate this revolutionary generative AI technology into their daily lives.
The Age of AI
In less than a year, ChatGPT has altered the way humans create and learn online. Looking at how the technology is viewed across video categories gives us insight into what audiences are interested in.
Music & Social Video: Turn It Up!
Not long ago, music on social was reserved for music videos. Today, music overlays the vast majority of user-generated content and is a prime strategy used by brands & creators to take part in viral trends. That’s right— music and social video are synonymous. That’s why we’ve pulled the top three music and sound trends you need to know in H2 2023.
Rap, Hip-Hop and R&B Reign Supreme
Of the top 50 TikTok Sounds in H1, Rap, Hip- Hop, and R&B are the most popular music genres both by number of sounds (13 of 50) and total views (7.8B) - and part of this is older songs resurfacing. Understanding what music resonates helps inspire creative campaigns and products that will appeal to today’s social video audiences.
News on Social: Hot Off the Press
It won’t be long until Millennials & Gen Z rely on social platforms as their primary source of breaking news. In the race to establish trust and loyalty with social news audiences, publishers seek to understand what types of content to post, what time to post, and how to beat the dreaded 24-hour news cycle.
Submersible vs. Politicians: The Top News Story of H1
Among all US News Media on TikTok in H1, videos about the missing Titanic submersible received more views than all presidential content combined.
The craziest part? All of the Oceangate viewership took place in just a two-week period vs. six months of political content.
Name a More Iconic Duo: Social Video & E-commerce
TikTok is unleashing its own ecommerce business and Statista projects the social-commerce market will grow to nearly $80 billion by 2025 in the US. If you think that e-commerce has passed its peak— think again! Social video and e-commerce are inextricably linked. Understanding what strategies and content types resonate with buyers affects ROI.
#TikTokMadeMeBuyIt
Surprise, surprise — Beauty, Fashion, and Home were the most popular shopping video categories on TikTok but Cooking & Kitchen and Cleaning & Organizing are on the rise.
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