Tourisme Montréal and the entire ecosystem are preparing for the recovery on an ongoing basis. By implementing the measures set out in the plan and following a structured approach, we are accelerating an important shift for the industry.

As an organization responsible for the various issues, we ask these fundamental questions: How can tourism and events contribute to transforming our society? How can we be part of the solution? How can the crisis we are going through help change the most impacted tourism sector?

This strategy, to which the entire Tourisme Montréal ecosystem must adhere and contribute, will encourage the development of an exemplary tourist destination by 2030 by having a positive impact on the local community and the environment, by promoting happy cohabitation of the local population and tourists, by promoting responsible tourism to our ecosystem, by ensuring the organization of business and sporting events respectful of the environment and by encouraging the taking of sustainable business measures conducive to the growth.