Author:
Visit Faroe Islands
Language:
English

Heim: Tourism Strategy Towards 2030

October 2023
National
Destination Strategy

Faroese tourism has undergone a positive change in recent years. Having been largely unknown and undocumented in terms of a global tourist destination indeed, even hard to find on a map the Faroe Islands have developed into a unique and inspiring destination boasting world class experiences, accommodation and cuisine amid our distinctive and beautiful natural environment.

Today, international media report on culture and traditions, as well as our creative entrepreneurs, designers and musicians and of course, our way of life in the North Atlantic. International business people, brands and even film companies make their way here for meetings or simply to appreciate for themselves our amazing natural surroundings.

We have reached this point through close collaboration between the Faroese government, a robust and adventurous business community and the hard work and creative ideas of a wide range of talented and enthusiastic individuals from right across the country.

We have, quite literally, opened our homes to the rest of the world.

However, as we strive for development, it pays to never forget who and where we are, or, indeed, never to turn the Faroe Islands into somewhere quickly consumed and immediately forgotten.

As a nation, we cherish our proud traditions which have tied us together over generations and which have made us the citizens of the world we are today.

The Faroe Islands are home for us.

In this strategy document, we are setting out the direction of travel and our goals for Faroese tourism over the coming years. It’s the result of thousands of conversations, hundreds of meetings and masses of inspiration from our international colleagues.

Yet, at the same time, we’re shining new light on a number of people, who, in their own ways, are working closely with us to take our tourist industry forward. Creative individuals from across the Faroe Islands who have invited us to share in their personal stories. In this way, we can highlight the diversity of Faroese tourism whilst inspiring ourselves and others through the opportunities we can create together for the common good of our country.

Contents:

  1. Faroes tourism in a new light
  2. Heim
  3. A new chapter
  4. A big conversation
  5. Where we go from here
  6. Roadmap towards 2030
  7. Stevnumið fram ímóti 2030
  8. How Faroese nature is slowly going back to its roots
  9. At home with Harriet Olafsdottir av Gørðum: Where the past and present meet
  10. Veltan: The movement to revive traditional Faroese kitchen garden culture
  11. How Magni Blástein built a new type of business out of Faroese traditions
  12. Meet Rannvá Poulsen, one of the faces of Faroese tourism
  13. Where art gets set in stone: Steinprent
  14. Destination: Bøur
  15. Marketing
  16. The Faroe Islands are Un
  17. Tourism facts
  18. A responsible tourism industry
  19. Tourism Landscape

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Heim: Tourism Strategy Towards 2030

October 2023
National
Destination Strategy

Faroese tourism has undergone a positive change in recent years. Having been largely unknown and undocumented in terms of a global tourist destination indeed, even hard to find on a map the Faroe Islands have developed into a unique and inspiring destination boasting world class experiences, accommodation and cuisine amid our distinctive and beautiful natural environment.

Today, international media report on culture and traditions, as well as our creative entrepreneurs, designers and musicians and of course, our way of life in the North Atlantic. International business people, brands and even film companies make their way here for meetings or simply to appreciate for themselves our amazing natural surroundings.

We have reached this point through close collaboration between the Faroese government, a robust and adventurous business community and the hard work and creative ideas of a wide range of talented and enthusiastic individuals from right across the country.

We have, quite literally, opened our homes to the rest of the world.

However, as we strive for development, it pays to never forget who and where we are, or, indeed, never to turn the Faroe Islands into somewhere quickly consumed and immediately forgotten.

As a nation, we cherish our proud traditions which have tied us together over generations and which have made us the citizens of the world we are today.

The Faroe Islands are home for us.

In this strategy document, we are setting out the direction of travel and our goals for Faroese tourism over the coming years. It’s the result of thousands of conversations, hundreds of meetings and masses of inspiration from our international colleagues.

Yet, at the same time, we’re shining new light on a number of people, who, in their own ways, are working closely with us to take our tourist industry forward. Creative individuals from across the Faroe Islands who have invited us to share in their personal stories. In this way, we can highlight the diversity of Faroese tourism whilst inspiring ourselves and others through the opportunities we can create together for the common good of our country.

Contents:

  1. Faroes tourism in a new light
  2. Heim
  3. A new chapter
  4. A big conversation
  5. Where we go from here
  6. Roadmap towards 2030
  7. Stevnumið fram ímóti 2030
  8. How Faroese nature is slowly going back to its roots
  9. At home with Harriet Olafsdottir av Gørðum: Where the past and present meet
  10. Veltan: The movement to revive traditional Faroese kitchen garden culture
  11. How Magni Blástein built a new type of business out of Faroese traditions
  12. Meet Rannvá Poulsen, one of the faces of Faroese tourism
  13. Where art gets set in stone: Steinprent
  14. Destination: Bøur
  15. Marketing
  16. The Faroe Islands are Un
  17. Tourism facts
  18. A responsible tourism industry
  19. Tourism Landscape