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Welcome to UK Music’s Here, There and Everywhere report, highlighting the powerful presence of music across every corner of the UK. The numbers show in certain terms what we all felt in 2022: the excitement for live music to come back for the first full year since the COVID-19 pandemic. With 14.4 million music tourists helping to generate £6.6 billion in spending across the year and supporting 56,000 full-time jobs, it really was quite the return.
The cultural soft power of music is a driving force behind tourism. The UK’s music scene has permeated global consciousness, shaping fashion, art, and even political movements all over the world. British artists have long held an ability to resonate with diverse audiences, transcending both language and cultural barriers.
Of course, live music isn’t the only reason people travel to and around the UK. As this report highlights, there is so much more that takes people across the UK for its music. This includes recording at some of the best studios in the world, alongside some of the UK’s brilliant songwriters and producers; attending top music conferences across all four regions; studying at world-renowned music education institutions and making impressive pilgrimages to record stores for collectibles you wouldn’t find anywhere else.
But we can’t take this strength for granted.
There is a growing recognition of the need to support and boost music at the regional level to ensure the UK’s music scene can thrive. Local authorities are now actively exploring innovative strategies and initiatives to leverage music tourism as a driver of economic and cultural growth. This is where this report’s toolkit to transform cities, towns and regions into music powerhouses can help.
The toolkit emphasises the importance of supporting the music ecosystem. In turn, this helps areas create a sense of community pride and engagement, as residents witness the transformation of their neighbourhoods into vibrant cultural hubs. By empowering local authorities, regions can tailor their efforts to showcase their area’s distinct musical identity, attracting tourists and enthusiasts eager to explore new sounds and experiences.
As this report demonstrates, music has been a key ingredient in the success stories of countless towns and cities. By harnessing the power of music, regions across the UK can generate thousands more jobs, boost economic growth and attract even more visitors.
Music offers huge potential for transformative placemaking – and this report shows how to turn that potential into reality. Whether you are a policymaker, an industry professional or just someone who cares about your local area, this report will have relevance to you. We hope you enjoy it.
References
Acknowledgements
Welcome to UK Music’s Here, There and Everywhere report, highlighting the powerful presence of music across every corner of the UK. The numbers show in certain terms what we all felt in 2022: the excitement for live music to come back for the first full year since the COVID-19 pandemic. With 14.4 million music tourists helping to generate £6.6 billion in spending across the year and supporting 56,000 full-time jobs, it really was quite the return.
The cultural soft power of music is a driving force behind tourism. The UK’s music scene has permeated global consciousness, shaping fashion, art, and even political movements all over the world. British artists have long held an ability to resonate with diverse audiences, transcending both language and cultural barriers.
Of course, live music isn’t the only reason people travel to and around the UK. As this report highlights, there is so much more that takes people across the UK for its music. This includes recording at some of the best studios in the world, alongside some of the UK’s brilliant songwriters and producers; attending top music conferences across all four regions; studying at world-renowned music education institutions and making impressive pilgrimages to record stores for collectibles you wouldn’t find anywhere else.
But we can’t take this strength for granted.
There is a growing recognition of the need to support and boost music at the regional level to ensure the UK’s music scene can thrive. Local authorities are now actively exploring innovative strategies and initiatives to leverage music tourism as a driver of economic and cultural growth. This is where this report’s toolkit to transform cities, towns and regions into music powerhouses can help.
The toolkit emphasises the importance of supporting the music ecosystem. In turn, this helps areas create a sense of community pride and engagement, as residents witness the transformation of their neighbourhoods into vibrant cultural hubs. By empowering local authorities, regions can tailor their efforts to showcase their area’s distinct musical identity, attracting tourists and enthusiasts eager to explore new sounds and experiences.
As this report demonstrates, music has been a key ingredient in the success stories of countless towns and cities. By harnessing the power of music, regions across the UK can generate thousands more jobs, boost economic growth and attract even more visitors.
Music offers huge potential for transformative placemaking – and this report shows how to turn that potential into reality. Whether you are a policymaker, an industry professional or just someone who cares about your local area, this report will have relevance to you. We hope you enjoy it.
References
Acknowledgements
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