In this instalment of D-EDGE’s annual Hotel Distribution Report, we analyse five years of digital booking data, spanning from 2019 through 2023. Digital channels represent 60% of global distribution revenue for hotels on average, indicating a steadily increasing share over the period. This trend underscores the digital domain as a crucial growth lever for the hotel industry. Therefore, it is imperative for hoteliers to get more insights on these digital channels.
Our data set, drawn from almost 5,000 independent hotels and small hotel groups across Europe and Asia, presents a rare opportunity for independent hotels to compare performance to properties similar to their own. We identify key distribution trends and share strategies for improving performance and taking a bigger bite out of market share in 2024.
Our analysis of five years of data tells us that hotels haven’t only recovered from the pandemic downturn; they have well surpassed pre-pandemic performance on several key levels. As the new distribution landscape takes shape, it appears that hoteliers can finally stop looking back to 2019 as the performance benchmark and return to year-over-year comparisons.
Key Findings
1. 2023 was a record year for hotel digital revenue, surpassing 2022 results, which were already exceptional.
2. International travel volume has fully recovered in Europe but is
still lagging in Asia.
3. The average transaction price broke all records in Europe and
Asia.
4. The direct channel achieved record market share, ranking as the
No. 1 digital channel in Asia and the No. 2 in Europe (behind
Booking.com).
5. Consumers are booking earlier to secure the best prices, with
fewer last-minute reservations.
In this instalment of D-EDGE’s annual Hotel Distribution Report, we analyse five years of digital booking data, spanning from 2019 through 2023. Digital channels represent 60% of global distribution revenue for hotels on average, indicating a steadily increasing share over the period. This trend underscores the digital domain as a crucial growth lever for the hotel industry. Therefore, it is imperative for hoteliers to get more insights on these digital channels.
Our data set, drawn from almost 5,000 independent hotels and small hotel groups across Europe and Asia, presents a rare opportunity for independent hotels to compare performance to properties similar to their own. We identify key distribution trends and share strategies for improving performance and taking a bigger bite out of market share in 2024.
Our analysis of five years of data tells us that hotels haven’t only recovered from the pandemic downturn; they have well surpassed pre-pandemic performance on several key levels. As the new distribution landscape takes shape, it appears that hoteliers can finally stop looking back to 2019 as the performance benchmark and return to year-over-year comparisons.
Key Findings
1. 2023 was a record year for hotel digital revenue, surpassing 2022 results, which were already exceptional.
2. International travel volume has fully recovered in Europe but is
still lagging in Asia.
3. The average transaction price broke all records in Europe and
Asia.
4. The direct channel achieved record market share, ranking as the
No. 1 digital channel in Asia and the No. 2 in Europe (behind
Booking.com).
5. Consumers are booking earlier to secure the best prices, with
fewer last-minute reservations.
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