In the wake of unprecedented disruptions, the travel industry has experienced a remarkable resurgence, bouncing back with renewed vigor. Recent data underscores this, revealing a steady uptick in the demand for groups, events, and business travel, coupled with optimistic forecasts projecting sustained growth in 2024 and beyond. This boom in group and business travel presents fresh opportunities for hospitality professionals who have pivoted to understand the new travel landscape where customers have higher expectations, tighter timelines, and challenging budget constraints. Teams who employ solutions that facilitate seamless communication and collaboration among sales and events can streamline the bid to contract process, ensure flawless event execution, and help build lasting customer relationships.

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To help you navigate today’s challenges and capitalize on emerging opportunities, Amadeus Hospitality, Salesforce, and Meeting Professionals International (MPI) have come together to compile key data, in-depth market research, and interviews with global leading industry experts. In this eBook, we share the key trends and challenges hospitality sales teams face and offer insights, strategies, and best practices to stay ahead of the curve. We hope these insights, coupled with continued positive momentum, signal a promising trajectory for the industry, setting the stage for a future filled with fresh opportunities for innovation and collaboration.

• 6 Key Industry Defining Trends
• Winning Strategies to Elevate Your Sales Cycle
• The Role of Technology
• The Future is Ripe for Authentic Experiences and Connections that Foster Growth