Finding and appealing to travelers online means getting to know them—their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any place.

1. Introduction
2. Improving Campaign Effectiveness & Exceeding Marketing Objectives
3. Ensuring Future Business Success With First-Party Data
4. How Hotel Marketers Are Prioritizing First-Party Data Strategies
5. What’s Next?
6. The Sojern Difference