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Concert attendance and frequency have not only returned to normal but have surpassed previous levels too.
Concert tour sales between October 2023 and March 2024 spiked 83% year-over-year, with the top 10 tours grossing over $1.5 billion. And that figure excludes Taylor Swift’s record-breaking Eras Tour — which became first to gross over $1bn according to Pollstar’s 2023 year-end charts.
Destinations stand to gain the most from this boom.
And while the reasons for this trend can vary, the benefits remain the same.
Music events attract more visitors and boost local businesses and the hospitality industry, enhancing the destination’s appeal, and attracting even more events — maintaining a cycle of growth and visibility.
Concert attendance and frequency have not only returned to normal but have surpassed previous levels too.
Concert tour sales between October 2023 and March 2024 spiked 83% year-over-year, with the top 10 tours grossing over $1.5 billion. And that figure excludes Taylor Swift’s record-breaking Eras Tour — which became first to gross over $1bn according to Pollstar’s 2023 year-end charts.
Destinations stand to gain the most from this boom.
And while the reasons for this trend can vary, the benefits remain the same.
Music events attract more visitors and boost local businesses and the hospitality industry, enhancing the destination’s appeal, and attracting even more events — maintaining a cycle of growth and visibility.
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