Author:
Mews
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How to Talk the Talk: Perfecting Guest Communication

Marketing

Guests that are fully engaged with your property will spend an average of 46% more than disengaged guests.

Let that sink in.

That’s the difference between a guest spending €300 and spending €438 at your property. The key to improving your guest engagement? You guessed it: perfecting your guest communications.

This guide covers the three key channels through which you can engage with your guests: website, emails, and social media. For each channel we’ll look at what you can do to improve engagement, including real-world examples and specialist integration suggestions.

If you’re lucky enough to have a marketing team you can move more quickly, but even if you don’t, with a little effort and consideration you’ll be able to action many of these ideas without much fuss.

The end result? Increased guest loyalty, boosted revenue, and ultimately a higher lifetime value of your guests.

Contents:

  • The power of brand
  • Watch your tone
  • Perfecting guest communication
  • Helpful integrations
  • Summing up
  • About Mews

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How to Talk the Talk: Perfecting Guest Communication

Marketing

Guests that are fully engaged with your property will spend an average of 46% more than disengaged guests.

Let that sink in.

That’s the difference between a guest spending €300 and spending €438 at your property. The key to improving your guest engagement? You guessed it: perfecting your guest communications.

This guide covers the three key channels through which you can engage with your guests: website, emails, and social media. For each channel we’ll look at what you can do to improve engagement, including real-world examples and specialist integration suggestions.

If you’re lucky enough to have a marketing team you can move more quickly, but even if you don’t, with a little effort and consideration you’ll be able to action many of these ideas without much fuss.

The end result? Increased guest loyalty, boosted revenue, and ultimately a higher lifetime value of your guests.

Contents:

  • The power of brand
  • Watch your tone
  • Perfecting guest communication
  • Helpful integrations
  • Summing up
  • About Mews