Tourism in the city of Eivissa must position itself as tourism based on SUSTAINABILITY, with its own IDENTITY and PERSONALITY, where all the tradition, culture and heritage join the nature and biodiversity of the fabulous natural environment that surrounds it, offering an excellent, diverse and innovative product in a welcoming city that offers a new way of getting to know it.

Tourism in which the inhabitants of Eivissa feel identified with a city where its own essence is promoted and where the development of economic activities is promoted through collaboration with the whole of society, pursuing an optimal balance between the satisfaction of a respectful tourist and the well-being of a hospitable resident, ensuring the return of tourist activity to the local population throughout the year.