It is customary for this report to begin by looking at the global economy to set the scene for how businesses and industry react within it. This continues to be a helpful process as it points towards some of the macro-economic factors that both trigger and accelerate trends. This year is no different.

1. Introduction: The Great Culture Change
2. Global Summary
3. Cultural Trends
4. Business Trends
5. Experience Trends
6. Regional Trends
7. Conclusion
8. Sources