This is the seventh year of the collaboration between IRF and the SITE Foundation on the Incentive Travel Index, formerly the Incentive Travel Industry Index. With research partner Oxford Economics, the organizations have again created an indispensable annual report on the state of incentive travel, providing data on current and future evolution.

The 2024 online survey, fielded globally from May to July 2024, was customized for five distinct incentive travel professional roles:

• Corporate end user
• Destination management company (DMC)
• Destination marketing organization (DMO)
• Destination supplier
• Third-party agency (incentive travel agency)

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Over 2,800 incentive travel industry professionals, representing 19 industry verticals, and 85 countries, participated in the survey.

• Executive Summary
• Introduction Growth
• Budgets, and Spending
• Program Inclusions and Design
• Evolving Purpose of Incentive Travel
• Future of Incentive Travel
• Destination Selection
• Challenges and Channel Dynamics
• Appendix