The outlook for incentive travel remains strong, with most respondents expecting travel to increase or hold steady through 2024. About a third of CVBs, tourism bureaus, DMCs, and planners surveyed expect incentive travel to increase between 10% and 49% through 2024. Hoteliers are the most measured in their expectations, perhaps due to increased competition as planners expand their destination consideration to a broader geography based on the successful operation of their recent programs.
The focus for incentive travel in the coming 18 months has shifted slightly in one area. Planners’ consideration of domestic programs has declined ten percentage points, from 83% in 2022 to 73% in the current survey. This may reflect the higher levels of confidence to begin incorporating international travel into programs based on the successes of 2022.
Even with the successful comeback of group incentive travel, industry professionals are contending with ongoing challenges posed by the broader market. Planners, hoteliers, and destination professionals are aligned in their concerns about the availability of qualified staff to provide needed service levels, as well as the impact of inflation on the cost of executing programs. Industry professionals must work together to reduce the impact to service levels, program costs, and service or amenity availability.
The outlook for incentive travel remains strong, with most respondents expecting travel to increase or hold steady through 2024. About a third of CVBs, tourism bureaus, DMCs, and planners surveyed expect incentive travel to increase between 10% and 49% through 2024. Hoteliers are the most measured in their expectations, perhaps due to increased competition as planners expand their destination consideration to a broader geography based on the successful operation of their recent programs.
The focus for incentive travel in the coming 18 months has shifted slightly in one area. Planners’ consideration of domestic programs has declined ten percentage points, from 83% in 2022 to 73% in the current survey. This may reflect the higher levels of confidence to begin incorporating international travel into programs based on the successes of 2022.
Even with the successful comeback of group incentive travel, industry professionals are contending with ongoing challenges posed by the broader market. Planners, hoteliers, and destination professionals are aligned in their concerns about the availability of qualified staff to provide needed service levels, as well as the impact of inflation on the cost of executing programs. Industry professionals must work together to reduce the impact to service levels, program costs, and service or amenity availability.
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