Travel - by its very nature - promotes a greater understanding of people from different walks of life. Yet while the travel industry has made some strides toward becoming more inclusive, diverse, and accessible, there’s still work to be done.
Our company mission is to power global travel for everyone, everywhere. To help realize this vision, we started by looking inward to ensure we are reflecting the diversity of our travelers and modeling the inclusive mindsets that make travel a force for good.
At the same time, we understand the importance of not only practicing inclusion, but also empowering our partners - such as hotels, vacation rental platforms, airlines, cruises, destination marketing organizations (DMOs), and more - to do the same.
Empowerment often starts with understanding, which is why earlier this year we commissioned custom research to understand how consumers feel about more meaningful, conscientious travel, and how they believe the current travel landscape stacks up. Conducted with Wakefield Research, the study surveyed 11,000 representative consumers in 11 countries: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, the UK, and the U.S.
We initially shared our findings about environmentally responsible travel in our Sustainable Travel Study. Now we outline the findings on how people feel about inclusive travel, and the opportunities travel brands have to welcome all travelers equally. Because, as studies show, people are more likely to make travel choices based on where they feel represented and choose brands that are authentically committed to making positive environmental and social impacts.
Travel - by its very nature - promotes a greater understanding of people from different walks of life. Yet while the travel industry has made some strides toward becoming more inclusive, diverse, and accessible, there’s still work to be done.
Our company mission is to power global travel for everyone, everywhere. To help realize this vision, we started by looking inward to ensure we are reflecting the diversity of our travelers and modeling the inclusive mindsets that make travel a force for good.
At the same time, we understand the importance of not only practicing inclusion, but also empowering our partners - such as hotels, vacation rental platforms, airlines, cruises, destination marketing organizations (DMOs), and more - to do the same.
Empowerment often starts with understanding, which is why earlier this year we commissioned custom research to understand how consumers feel about more meaningful, conscientious travel, and how they believe the current travel landscape stacks up. Conducted with Wakefield Research, the study surveyed 11,000 representative consumers in 11 countries: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, the UK, and the U.S.
We initially shared our findings about environmentally responsible travel in our Sustainable Travel Study. Now we outline the findings on how people feel about inclusive travel, and the opportunities travel brands have to welcome all travelers equally. Because, as studies show, people are more likely to make travel choices based on where they feel represented and choose brands that are authentically committed to making positive environmental and social impacts.
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