Despite continuing challenges to the global economy, those who manage corporate and third-party non-cash incentives currently hold a very positive outlook for 2023. Gift card and merchandise non-cash rewards spending increased in 2022. In both North America and Europe, the outlook remains positive for 2023.

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The IRF’s survey, which included North American and European respondents for the second year, was conducted in late August-early September 2022. The study surveyed 239 North Americans and 304 Europeans from the United Kingdom, Italy, Spain, France, Sweden, and Germany. All respondents verified they were responsible for non-cash incentive programs including merchandise, gift card, and event gifting programs. They confirmed their ability to offer informed insights about those programs, including budget and spending activities.